Border States is an electric utilities industries company that has expanded to additionally serve the construction and industrial markets. They are long standing client with ITA Group and I worked with them several times in my design career at ITA. This was one of the incentive trips that I had the privilege to brand and facilitate a campaign for for the winners of their National Customer Trip.

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The destination was Costa Rica so the client wanted to lean into the beach and jungle hybrid that Costa Rica had to offer. The client loved the fun colors of the sunset on the water and the patterns of the flora that could be found surrounding the resort. I used these patterns and colors and incorporated them in the final mailing pieces and onsite pieces that the attendess would see throughout their trip journey.